About Whatiftheworld / Gallery
Founded in 2005 by Justin Rhodes and Cameron Munro, Whatiftheworld began with a small exhibition space in the emerging East City Precinct of Cape Town, South Africa and quickly established itself as a much-needed platform for young and emerging artists. This resulted in a diverse programme of frequently sold-out shows of contemporary art in all media, and also gave rise to workshops and other collaborative initiatives for the art and design community.
As the scope and profile of young South African artists showing at Whatiftheworld has grown, so has the concept and the space required. In 2007, Whatiftheworld began working in another developing neighbourhood of Cape Town (the industrial area of Woodstock) and subsequently opened a larger and more substantial art space.
Selected in 2007 by Contemporary Magazine (London) as one of the Top 50 Emerging Galleries from Around the World. This fast-rising young gallery represents a new generation of multi-disciplinary emerging South African artists whose focus on themes of identity, culture, the urban experience and popular iconography creates a continuous dialogue with both the local and global community. By giving voice to new talents, the gallery intends to grow public dialogue within the local contemporary art community, and provide an alternative to the traditional art structures and institutions. Whatiftheworld is committed to building and nurturing strong relationships with each artist and supporting their continuing professional development. The gallery has become a destination point for art buyers and collectors to experience innovative and provocative new work.
Contact
Whatiftheworld / Gallery
First Floor, 208 Albert Rd.
Woodstock 7925
Cape Town, South Africa
Viewing Hours:
Tues - Fri 10.00 - 16.30 / Sat 10.00 - 15.00
Closed Sunday + Monday
T: +27 (21) 448 1438
M: +27 84 414 4554
E: info@whatiftheworld.com
Gallery Director: Justin Rhodes
E: justin@whatiftheworld.com
Gallery Curator: Ashleigh McLean
E: ashleigh@whatiftheworld.com
Gallery Assistant: Dominique Mayer
E: dominique@whatiftheworld.com
Map to gallery and images
