Founded in 2008, WHATIFTHEWORLD has developed into a recognised contemporary art gallery, both within South Africa and internationally. Since its conception, the gallery has expanded to collaborate with some of the most significant artists in Africa, as well as many talented established and emerging artists. With a strong focus on South Africa, and the broader African continent and African diaspora, the gallery represents influential artists who critically engage with both global and local contemporary art and socio-political contexts. The gallery program is dedicated specifically to ambitious solo projects and multi-disciplinary installations, with a focus on creating an environment that will allow artists the freedom to create significant exhibitions.

WHATIFTHEWORLD has a strong history in areas of publishing, having published numerous catalogues and artist monographs, as well as design and curatorship; hosting a series of noteworthy solo and group exhibitions in customised spaces. It regularly participates in international art fairs including The Armory Show, New York and 1-54, London. Gallery artists have exhibited in major exhibitions and biennials including the 55th Venice Biennial; The Havana Biennial; Guangzhou Triennial Guangzhou, China; Le Biennial de Dakar, Senegal as well as group exhibitions hosted at prestigious venues such at the Center Georges Pompidou, Paris; The Smithsonian Museum, Washington DC; SFMOMA San Francisco and MOMA, New York.