Whatiftheworld acts as a platform for a new generation of emerging South African contemporary artists, and was selected in 2007 by Contemporary Magazine (London) as one of the ‘Top 50 Emerging Galleries from Around the World.’ This fast-rising young gallery has become a destination point for curators and collectors to experience innovative work, and to become acquainted with some new names. By giving voice to new talents, the gallery intends to grow public dialogue and critical debates within the contemporary art community, and to provide an alternative to the traditional art structures and institutions. The gallery has hosted a series of critically acclaimed solo and group exhibitions, and published numerous catalogues and artist monographs. Enter site →
The WITW / DS is an initiative focused on creating projects, outlets, events and platforms for emerging local designers. The studio showroom operates as a multi-disciplinary collective & project space stocking furniture, selected fashion and exclusive product collaborations from some of South Africa’s most exciting new designers. On a regular basis, guest curators are invited to create an installation or collection in the showroom / project space. All WITW/DS products are locally conceived and manufactured to encourage responsible production and integration of local talent. The studio also offers interior design services, creative direction, and specialized commissioning. Enter site →